I know,  it sounds strange coming from a Digital Marketing Strategist, after all I have a strong focus on the digital KPI’s, but without a doubt my biggest pet peeve is the value clients place on the number of followers on <insert any social media platform here>...

It is a few days after the 2016 US Presidential election, the dust is starting to settle and the media has been filled with a large amount of hand-wringing and dire predictions. Symptoms of shock, disbelief, denial, anger abound, while acceptance seems to be taking a...

Since, early 2016 regulatory authorities have allowed a new “equity” based vehicle for the online matching of Canadian investors with Canadian entrepreneurs.  While not restricted to larger issuers, the new crowdfunding regulations are aimed at small and medium-sized...

One can’t miss the massive efforts underway at all levels of government to make healthcare more efficient, and more effective.   Current buzzwords include “coordination”, “integration”, “innovation”, “navigation”.  Billions of dollars are at work creating...

Here’s the scenario:  You have an ongoing technology project to implement changes that will enhance the capability of your organization, but you’re not sure how to keep tabs on how things are going and whether the project is on track to be successful. If you feel you...

This may seem like a trivial subject for a business blog but first impressions are very important. The experts say we make up our mind about whether we like a person in somewhere between 3 to 10 seconds. This is exactly the time in an encounter when a first handshake...