Splitting and Clumping – The Complete Story
My colleague Sarah Hisey wrote a blog recently about a theory of Clumpers and Splitters. I confess to being the unnamed colleague that came up with the theory and thought that I could provide a more detailed explanation of the theory that Sarah effectively...
Communications expert Karen Mortfield joins The Osborne Group
We’re delighted to welcome new Osborne Group Principal Karen Mortfield to our team. Karen brings a wealth of communications and leadership strengths to the Group. She has a major record of success building and leading teams in the private, not-for-profit and...
Social Media the Golden Ticket to Consumer TRUST
An article by Rory Capern in the Globe and Mail on February 22 this year gave food for thought on how business leaders are dealing with the rapid changes in how to communicate with their customers. “Canadian Executives need to get aboard the Digital Train”....
Splitter or Clumper – Which are You?
”Sorry, we can only consider people who have experience in our sector”… says the Splitter. If I had a dollar from everyone who has heard that from a potential employer or recruiter – I’d have retired years ago. As a consultant, I marvel at the idea that some...
Leadership and the Success of Failure
“Behold the turtle. He makes progress only when he sticks his neck out.” James B. Conant Former President of Harvard University I don’t know of anyone who isn’t afraid of failure at some level. That fear can span a wide variety of things, ranging from trying a...
PIC Your Way to Effective Messaging
“The beatings will continue until morale improves!” This quote reminds us that, in spite of being explicitly clear and understandable, there just might be better ways to incent desired behavior. As sales and marketing professionals, we are constantly creating new...